Articles

When Type Speaks: The Expressionist Side of Branding
Design Guest Author Design Guest Author

When Type Speaks: The Expressionist Side of Branding

Inspiration often sparks from unexpected places, whether it’s comic books, movie screens, or even the cereal aisle. While most of my friends as a kid were captivated by the stories, heroes, or cartoon mascots, I always found myself also staring at something else: the logos and lettering that brought it all together.

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Why “Minimum” and “Viable” Still Matter in Modern Product Design
Design, Business of Creativity Guest Author Design, Business of Creativity Guest Author

Why “Minimum” and “Viable” Still Matter in Modern Product Design

When Airbnb first launched in 2008, it wasn’t a polished global platform. It was two founders renting out air mattresses in their apartment during a conference. No sleek UI, no sophisticated pricing models, no control systems, but just a scrappy website and the need to pay rent. But guess what? That simple experiment validated one powerful truth. People were willing to pay to stay in someone else’s home. That was their Minimum Viable Product that worked just enough to test the core assumption.

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