Articles

When Type Speaks: The Expressionist Side of Branding
Design Guest Author Design Guest Author

When Type Speaks: The Expressionist Side of Branding

Inspiration often sparks from unexpected places, whether it’s comic books, movie screens, or even the cereal aisle. While most of my friends as a kid were captivated by the stories, heroes, or cartoon mascots, I always found myself also staring at something else: the logos and lettering that brought it all together.

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The Art of the Journey: Capturing the Authentic Soul of Your Travels
Photography, Perspectives Mike (founder) Photography, Perspectives Mike (founder)

The Art of the Journey: Capturing the Authentic Soul of Your Travels

We’ve all done it. You arrive at a famous landmark—the Eiffel Tower, the Grand Canyon, Niagra Falls, the Colosseum—and you instinctively reach for your phone. You snap the picture that proves you were there.

There is nothing wrong with that. We all want the memory.

But I’ve learned that the "proof of life" photo is rarely the one that ends up on my wall. The photos that stick with us aren't the ones that show what a place looks like; they are the ones that show what a place feels like.

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