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Why “Minimum” and “Viable” Still Matter in Modern Product Design
Design, Business of Creativity Guest Author Design, Business of Creativity Guest Author

Why “Minimum” and “Viable” Still Matter in Modern Product Design

When Airbnb first launched in 2008, it wasn’t a polished global platform. It was two founders renting out air mattresses in their apartment during a conference. No sleek UI, no sophisticated pricing models, no control systems, but just a scrappy website and the need to pay rent. But guess what? That simple experiment validated one powerful truth. People were willing to pay to stay in someone else’s home. That was their Minimum Viable Product that worked just enough to test the core assumption.

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Meet the 100-Pound Grandfather of Modern Video Production
Tech, Film and Video absolutemotionvideo . Tech, Film and Video absolutemotionvideo .

Meet the 100-Pound Grandfather of Modern Video Production

Every now and then you see a piece of vintage gear that just stops you in your tracks. For me, it's this machine. It looks like something out of a 1950’s sci-fi movie like (“Forbidden Planet” comes to mind). So I did a little digging, and the real story is even cooler. This is the Ampex VR-3000, and it’s one of the most important and wildly impractical pieces of video gear that you’ll ever see, and it was instrumental in getting video production out of the studio.

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