Articles
When Visibility Becomes Part of the Creative Process
The creative process doesn’t end at completion. It ends at connection... Being seen is not the opposite of creativity. It is part of creativity.
Survival Guide: Living the Artist Dream
You can be brilliant with a paintbrush, voice, camera, or choreography—and still struggle to pay rent. That gap between talent and livelihood isn’t a myth; it’s documented. In 2024, Spotify touted $10B in royalties—yet only a small fraction of artists reach a living wage from those payouts, highlighting how income skews toward a tiny tier at the top. Meanwhile, the median pay for fine artists in the U.S. remains modest relative to the cost of building a career—studio time, gear, travel, promotion—long before anyone sees your work. And it’s not just music or visual art—survey data shows many professional musicians earn low annual income from music alone and must juggle multiple roles to make ends meet.
How Creative Marketing Really Amplifies Brand Stories in the Digital Age
In a world of endless scrolling, creativity isn't decoration—it's differentiation. A digital strategist shares why brands need to stop chasing complexity and start chasing meaning, using lessons from a local gym and Nike.
Why “Minimum” and “Viable” Still Matter in Modern Product Design
When Airbnb first launched in 2008, it wasn’t a polished global platform. It was two founders renting out air mattresses in their apartment during a conference. No sleek UI, no sophisticated pricing models, no control systems, but just a scrappy website and the need to pay rent. But guess what? That simple experiment validated one powerful truth. People were willing to pay to stay in someone else’s home. That was their Minimum Viable Product that worked just enough to test the core assumption.